TEMPE, Ariz.--(BUSINESS WIRE)--Limelight
Networks, Inc. (“Limelight”) (Nasdaq:LLNW), a global leader
in digital content delivery, today announced its first annual State
of the User Experience Report that explores key trends in how users
engage with digital experiences. The report outlines several key
Performance is the most important expectation for digital experience
and can directly affect revenue;
Mobile devices are becoming the primary web access point for
consumers, who now expect similar performance from mobile devices and
desktop browsers; and
The value of web experience personalization remains to be seen.
The report is based on a survey that collected data from 1,115 U.S.
consumers between the ages of 18-54, who spend more than five hours a
week online outside of work.
Performance is Key to a Great Web Experience
Website performance is critical to business success—if organizations
want to win and retain customers, they must provide a digital experience
that exceeds consumer expectations for performance.
52 percent of respondents indicated that a high-performing website
(streaming with no buffering, pages loading quickly, etc.) was the
most important expectation for a digital experience.
60 percent indicated that they aren’t willing to wait more than five
seconds for a webpage to load before becoming frustrated and leaving
the site (just over 20 percent aren’t willing to even wait three
seconds for the webpage to load before they leave the site.)
Over 30 percent of respondents would leave and buy a product from a
competitor if a website is slow.
Consumer Web Use is Increasingly Mobile
Delivering great website experiences to mobile devices is inherently
more complicated. There are a multitude of considerations that
businesses must keep in mind when designing and delivering experiences
to smaller screens. This finding exacerbates the first trend, demanding
that organizations implement strategies not only to handle delivering a
high-performance website but to address mobile in particular.
Over 50 percent of respondents indicated that most of the time they
use either a smartphone or a tablet to access websites.
Over 85 percent use a mobile device at least some of the time to
More than 40 percent of respondents expected websites to be equally
fast, whether on mobile or desktop.
The Value of Web Experience Personalization Remains to be Seen
Many organizations today are moving towards creating a more personalized
web experience. Yet when compared with the desire for performance,
respondents ranked the need for a personalized experience last.
Almost 40 percent of respondents indicated that they didn’t want a
website to remember them from previous visits.
“With the advent of faster networks, better devices and more choices for
consumers online, there’s little room for slow or sluggish website
performance,” said Jason Thibeault, senior director of marketing
strategy at Limelight Networks. “Creating a great digital experience for
your audience is hard. Performance is at the core of success for online
businesses and should be a top priority. This survey clearly
demonstrates the lost opportunity for poorly performing sites and the
long-term impact that may have on their business.”
For an in-depth look at the complex set of issues that can affect
website performance, download the full State
of the User Experience report from Limelight Networks.
For more detail on the Limelight OrchestrateTM Performance
service, please visit our website.
Limelight Networks, Inc. (NASDAQ: LLNW), a global leader in digital
content delivery, empowers customers to better engage digital audiences
by enabling them to manage and deliver digital content on any device,
anywhere in the world. The company’s award winning Limelight
Orchestrate™ platform includes an integrated suite of content delivery
technology and services that helps organizations deliver exceptional
multi-screen experiences, improve brand awareness, drive revenue, and
enhance customer relationships — all while reducing costs. For more
information, please visit www.limelight.com,
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